Strong promotion of Vallarta in South America this year

Fidetur develops a very complete marketing plan

Destination guarantees participation in fairs and conducting exclusive events in this market

The Tourism Trust (Fidetur) of Puerto Vallarta has developed a very comprehensive marketing and promotion plan that is valued by the American tourist market as it considers three basic axes.

These axes are: participation in the major exhibitions, organizing exclusive training events for travel agents and wholesale operators, and assembly of an advertising campaign with partners of different countries, reaching audiences consumed, in order to reposition the destination and to relocate it in the place of choice that it used to occupy previously among tourists from South America in Mexico.

In this regard, Vallarta participated in the workshop that is organized by the wholesale operator CVC -the largest one in Brazil- sharing a stand with Aeromexico, with distribution of promotional material and brochures about the destination.

It also participated very successfully in the XXIII Tourism Showcase of ANATO 2013, held in Bogotá, Colombia, from February 27 to March 1, 2013, where Puerto Vallarta was in a training seminar for travel agents and Colombian tour operators at the Cultural Center "Gabriel García Márquez".

On the other hand, Puerto Vallarta was present at the wholesale operator's Workshop of Travel and Tourism, Agaxtur from Brazil, which took place on March 12 in the city of San Pablo, providing materials and information -always in Portuguese made especially for that market- to the large number of travel agents who attended the workshop.

To enhance the presence and provide the "Jalisco" touch, a mariachi ensemble was featured that as always, ketches the attention and the excitement of the spectators.

During the Tourism Tianguis of Mexico, held last March in Puebla, Puerto Vallarta did a presentation of its advertising campaign shared with wholesale operators in Brazil, a meeting in which Diana Pomar also participated in her capacity as director of CPTM of Brazil, the Trust agency of Puerto Vallarta for South America, Mktnetwork, and of the director of CPTM, Rodolfo Lopez Negrete, who expressed support and commitment to Puerto Vallarta for a promotion of the destination in South America.

Also in the Brazilian market, Puerto Vallarta organized with the wholesale operator Nascimento Turismo a training seminar on April 5 for their sales and operations managers. The training was held in the operator's office in Sao Paulo but was also broadcast live via streaming to its eight offices in Brazil's interior.

In response to the growing Peruvian market, Puerto Vallarta participated with its own stand at the Salón de Turismo Internacional, made in Lima, Peru from May 23 to 25, this being the most important tourism fair in the country and whose 2013 edition was visited by 41,875 people, including travel agents and consumer public that attends.

Thus, Puerto Vallarta occupies again a space in the tourism offer of South America, reaching agreements with major tour operators in the region and being the first Mexican destination to launch a promotional campaign jointly with the CPTM and business partners of each country.

The results of these actions are becoming visible with the arrival of the first groups, mainly from Colombia, and passengers from Argentina, Brazil, Peru and Chile.

The Tourism Trust has planned a flurry of activity in the second half, where among other things, there will be presence in tourism fairs of ABAV in Brazil and FIT in Argentina, which according to data issued by the Migration of Mexico and the CPTM, are the only major American producers of tourism for the country.

THE HIGHLIGHT:

The South American market is one of the most important in passenger growth (tourism) by air to Mexico during 2012 and so far this 2013.

[readon1 url="http://vallartaopina.net/2013/07/27/fuerte-promocion-de-vallarta-en-sudamerica-para-este-ano"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]