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Music Events Boost Tourism in the Riviera Nayarit

festival rock riviera nayarit2The entertainment industry in Mexico and music festivals in particular have registered a notable growth over the past decade.

Music-inspired travel is on the rise, and the Riviera Nayarit is front and center, serving as host to top-notch live shows.

The end of May and beginning of June ushered in two different music events: the second edition of the RHA Festival and the 1st Riviera Nayarit Rock Festival, each one with stellar headliners.

 2nd RHA Festival

The RHA Festival offered an alternative to the hustle and bustle of the rowdy summer festivals in the heart of Mexico: this event, held in an intimate tropical getaway, welcomed about three thousand music lovers from May 25-26 to the gorgeous beach at the Marina Riviera Nayarit in La Cruz de Huanacaxtle.

The lineup included renowned names in house and techno music that have slowly become cult figures, including Charlotte de Witte and Luciano this was, in fact, the first time the boss of Cadenza has played in Mexico in three years.

Other well-known musicians included Justin Martin, NOIR, Miguel Migs and Liam Fitzgerald, and there were live presentations by Rodriguez Jr., Marques Wyatt and his legendary brand, DEEP; Doc Martin (Subgroup Live), and Lee Foss and Anabel Englund, as well as Mexicans Héctor and Harvard Bass.

 1st Riviera Nayarit Rock Festival

On June 9th the completely different but no less appealing 1st Riviera Nayarit Rock Festival began, headlined by Panteón Rococó and accompanied by local bands Sal de Mar, Renglón, and The Black Hardies.

Over 7 thousand lovers of skal and rock showed up at a Nuevo Vallarta Hotel concert venue, which reverberated for nearly two hours with the lead band’s music and the thousands of slam dancing fans.

Lead singer Dr. Shenka and the entire band Tanis (percussion), Monel (guitar), Hiram (drums), Felipe (keyboard), Missael (sax), Paco (trombone), Gorri (guitar), and Darío (base) gave it all they had, playing the hits that took them to the top, including “Arréglame el alma” (“Fix my soul”), “Vendedor de caricias” (“Trader of touch”), “La dosis perfecta” (“The perfect dose”), among many others. They closed with “La carencia” (“The lack”) with its profound social message.

Panteón Rococó has earned its place in the history of rock music in Mexico over its 20-plus-year career thanks to its particular style and lyrics, which touch on themes such as tolerance, autonomy, and inequality.

A destination on the go

According to Marc Murphy, director of the Bahía de Banderas Hotel and Motel Association (AHMBB) and the Riviera Nayarit Convention and Visitors Bureau (CVB), thanks to the more than 80 events of all kinds that it hosts every year, the Riviera Nayarit is proving to be a vibrant, lively destination that’s very “tempting” for travelers. “These kinds of events give the destination a different twist, boosting a new niche in the tourism business: music tourism.”

 Source:  Blog Riviera Nayarit  

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