The Brazilian Tour conducted by the joint Vallarta-Nayarit campaign ended successfully, generating plenty of interest among the Brazilian travel agents who also received comps as incentives; several tour operators already offer complete packages to sell the destinations.
The first joint promotional tour to Brazil by the Riviera Nayarit and Puerto Vallarta convention and visitors bureaus concluded recently, resulting in the training of 300 Brazilian agents on the Vallarta-Nayarit campaign.
From August 18-21, the cities of Porto Alegre, Sao Paulo, Belo Horizonte and Rio de Janeiro were treated to a trade show with hotels and operators, where the trav el agents with the best profile for selling Vallarta-Nayarit were informed about our destination’s products.
Both Diana Lorena Pomar, Director of the Mexico Tourism Bureau (MTB) in Brazil, and Aeromexico Airlines participated in the organization and development of this tour.
Flot, Visual Turismo, Agaxtur, MMT Gapnet, ADV Tours, New Age, Nascimento and Flytour were among the participating tour operators. They handed out flyers with pre-made packages to Vallarta-Nayarit, and it was noted they had all of the products ready for sale.
Representatives from the Hard Rock Hotel, Royal Decameron, AM Resorts, Velas Resorts, Belair, Marival Group, Sheraton, Barcelo, Canto del Sol, St Regis, Crown Paradise and Fiesta Americana were also present.
The response of the travel agents to these new offers was very positive; they were interested in the product and were very engaged during the training, which included a dynamic presentation with plenty of interaction with the agents, who asked questions about the different presentations.
Several very attractive shared stays were raffled among the agents, which included three nights in Puerto Vallarta and three more in the Riviera Nayarit; there were approximately four similar comps raffled per event. There was also a grand prize that included round-trip airfare on Aeroméxico.
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