Do Not Buy a Christmas Tree, Better Rent It

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Before deforestation in Mexico, a couple of young decided to rent Christmas trees, which currently reach 2000 homes

DONTBUYMEXICO CITY, Mexico, in December. 13, 2012. - In Mexico, 331,000 square kilometers deforested area of forest per year, without becoming forested, according to the World Wildlife Fund (WWF, for its acronym in English).

Each year, this index is triggered by logging pine in the holiday season, which are decorated in homes as Christmas trees.

Four years ago, Omar Melendez and Raquel Heredia, two brothers living in Cuajimalpa delegation, Federal District, are responsible for EcoNavidad , rent a draft trees used as decoration decembrinas and are replanted.

"We have customers who are three years and renting the same tree and to adopt it as their own. A family until he named: Cucumber" said Rachel, student in Sustainable Development Engineering at a university in the Santa Fe

The trees are about six weeks in the homes of our customers and usually EcoNavidad members go through them after January 6, Three Kings Day. Once collected, replanted in Valle de Bravo. Later this year, again extracted and placed in a container to be decorated again in any home.

The rental cost for each tree, much like a pine, is one thousand dollars 30 days. It weighs about 100 kilos and should be watered every other day. It comes in a pot and both home delivery and collection no additional cost.

The tree, the type Douglas , can only be "outstanding" about three years. After that time, d ebe be planted forever and often accompany clients to plant Raquel and Omar.

"The tree, like any living being, is stressed if it is encased. Therefore should be planted to grow naturally. This species can reach up to 100 meters tall and live for over 500 years," said Omar, a seventh semester Biology of the National Autonomous University of Mexico (UNAM).

This year, Rachel and Omar decided to sift through a questionnaire to customers receptors, as some do not know to care, the abused or were indifferent.

"Many people believe that by renting a tree and saved the world. Not so. As a project, we want people to have awareness of reforestation and the importance of ecological sustainability," said Pilar Silva, mother of entrepreneurs and charge EcoNavidad commercial area.

When the project began in 2008, distributed nearly a thousand trees. This 2012, with the help of 10 employees, have leased more than 2000 trees in different parts of the country, like Monterrey, Queretaro, Guadalajara and Puebla. They have presence in all delegations of the Federal District.

Rachel said that often the "host" tree talk to them, telling them to notice it "sad" despite the ornaments, lights and the Christmas star. It is recommended that irrigated with more water, away from direct sunlight or use a spray bottle with water to cool the leaves.

This year, 20 trees donated EcoNavidad the delegation Cuajimalpa to adorn the main concourse of the river during December. Then be planted in different institutions and in public schools.

The delegate of Cuajimalpa, Adrian Rubalcava, granted them recognition for their donation and was excited by the initiative of the brothers.

At Omar and Rachel, who live with their parents and 20 dogs, curiously not have a Christmas tree since the project began.

"Why, what time we put it? If we are spreading happiness throughout December to other listings, but this year we will find a time to decorate the tree in the garden, an ash tree that measures more than 10 meters," concluded Omar.

[readon1 url="http://noticierostelevisa.esmas.com/especiales/537163/no-compres-arbol-navidad-mejor-rentalo/"]Source:noticierostelevisa.esmas.com - Translation by Suyapa Ajuria[/readon1]

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