Riviera Nayarit gets wide publicity in different countries through the international press release where EarthCheck formalized the registration of Nuevo Vallarta to their program,
at the same time, the Public Relations offices from the Visitor’s and Conventions Bureau in Riviera Nayarit will replicate it in the countries where most of the promotional efforts are done.
One of the most visited coastal destinations in Mexico, Riviera Nayarit, will this year work with EarthCheck to embrace sustainable development across the destination. EarthCheck is the world’s leading sustainability program for the travel and tourism industry and works with destinations from around the world.
Riviera Nayarit will benchmark its environmental and social performance against the scientific EarthCheck Community Standard. Performance indicators include biodiversity conservation, contributions towards social and community actions or support of local suppliers.
Director of the Riviera Nayarit Visitor and Conventions Office (CVB), Marc Murphy, said that the community would be taking on a holistic approach to sustainability and destination management to conserve their delicate ecosystem and support tourism development.
Riviera Nayarit’s breathtaking environment is a major drawcard. It attracts travellers who are looking for unique environmental experiences,” he said.
“We want to create a greater awareness of the natural experiences available in Riviera Nayarit, like our sea turtle program, where visitors can partake in the turtle releasing or see the nests in the camp in the company of a qualified biologist learning how to respect and protect this and other animal species.”
“In doing so, we also want to ensure that our tourism activities don’t harm the local environment or community, which is why we signed up with EarthCheck.”
Mr. Stewart Moore, CEO of EarthCheck, said that he is delighted that Riviera Nayarit joined the EarthCheck program.
“Riviera Nayarit is choosing to apply the highest possible standard for environmental benchmarking and certification to their community. In doing so, they have demonstrated their commitment to responsible tourism practices.”
“By committing to sustainability, Riviera Nayarit not only joins a group of communities who are leading the way in environmental management but they will be able to better manage the resources available to their community and visitors.”