March 12 - Enrique Ramos Flores, head of the Ministry of Tourism of Jalisco (SECTURJAL) held several working meetings yesterday morning with Michelle Page, president of the Florida-Caribbean Cruise Association (FCCA), and three directors of the major shipping companies in the world.
As part of the 2014 edition of Cruise Shipping, held in Miami, Florida in the United States, the international meeting of the world's largest cruise industry, Ramos Flores and his counterparts in Baja California Sur, Ruben Lugo Reachi, and Sinaloa, Francisco Manuel Cordova Celaya, released destinations such as Los Cabos, Mazatlan and Puerto Vallarta as a single product, seeking to call it the Mexican Riviera.
The state official explained that every port, however, differed in the options they can offer to cruise tourists and in Puerto Vallarta’s case: “we presented a destination addressed with expressions of our culture, dance, mariachi and crafts.”
He also spoke of the important investment that will be made to modernize the sea terminal of Puerto Vallarta, remodeling the historical center, investments in the construction of hotels and infrastructure of the port among other things pointed out in the meeting.
One of the agreements of major transcendence achieved through this trip was the initial investment of 600 thousand dollars, which along with the input of the Council of Touristic Promotion of Mexico (CPTM) and the states of Baja California Sur, Sinaloa, and Jalisco will begin an international Marketing and Public Relations campaign of the three aforementioned touristic destinations as a single product.
Also being contemplated, is an initial invite to 500 travel agents of different countries, mainly the United States and Canada to observe the benefits that Los Cabos, Mazatlan and Puerto Vallarta have to offer as touristic destinations.
This is great news for Puerto Vallarta due to the fact that each cruise that is received in our port leaves an approximate $290,000 dollars per cruise.
Some of the main cruise ships arriving in Puerto Vallarta now are Sapphire Princess with overnight calls, Carnival Miracle, Norwegian Star, and Disney Cruise Line.
For more information regarding economic increase brought by cruises, please visit this article.