The wholesalers emphasized the contrast between luxury and nature, as well as the all-inclusives and the coastal villages that offer an ample gamut of possibilities for the diverse tourism segments of Peru.
A group of 11 wholesale tour operators from Peru took part in a FAM trip to the area as part of the diversification of markets of the Vallarta-Nayarit joint campaign.
The wholesale tour operators Carisma Viajes, CTM Tours, Solways, EUA Reps, Destinos Mundiales, American Reps, BCD Travel, Nuevo Mundo, Travex, Actours and Viajes Falabella visited the bay area during the last days of October.
This group was selected because they sell complete packages and tourism circuits to many destinations and have a very ample client base within their regions, which raises the probability of sales.
During her visit to the area, the Commercial Manager for EUA Reps, Samantha Sipan, pointed out the synergy between the luxury of the all-inclusive hotels with the diversity of the coastal villages and their distinctive features.
“I like what I see in the Riviera Nayarit, its beaches and the optional activities like the Islas Marietas and Sayulita. I believe that Peruvians will opt to come to a new destination, because many have already visited Mexico but haven’t been to this new attraction,” added Samantha Sipan.
She also mentioned the area is economically feasible for the Peruvian tourist and pointed out that today’s Peruvian traveler already knows about other tourism destinations in other parts of the world, but that the Riviera Nayarit is one of the newest and most attractive.
The General Manager of Carisma Viajes, José Patricio Cordero, assured that if the region continues to be promoted as strongly as it recently has, the region will be positioned as a trendsetter in South America.
“The possibility is definitely there; there’s a lot of potential because of the hotel infrastructure and it can be of great interest to the Peruvian market, which is in search of something other than Cancun and the Riviera Maya. If this continues, 2015 will be a very interesting year as the rates are very accessible to our market,” added Cordero.
He ended by stating his appreciation on behalf of the group to the Riviera Nayarit and Puerto Vallarta convention and visitors bureau for their kindness, the facilities, the information and the support extended so they could put together their packages and begin to send more Peruvians to the region.
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