Agents from the United States and Canada toured the Riviera Nayarit during FAM trips that included collaboration with the Iberostar Playa Mita hotel in order to demonstrate how these two microdestinations can complement each other.
The synergy between Punta de Mita’s luxury hotel services and other nearby microdestinations such as Sayulita is undeniable. This inspired the Riviera Nayarit Convention and Visitors Bureau (CVB) to unite the two for a couple of recent FAM trips held for groups of North American travel agents.
The Riviera Nayarit CVB invited members of the Groups Call Center for tour operator and airline WestJet to a FAM trip in mid-June. The Iberostar Playa Mita hosted another trip for Beach Bum Vacations’ travel agents, which included the participation of the Riviera Nayarit CVB.
“The idea behind this is simple: in Sayulita there are many villas but there are no all-inclusive services, while in Punta de Mita there are luxury accommodations that offer this service. Their proximity creates a synergy that offers wholesalers an important sales tool,” explained Marc Murphy, Managing Director for the Riviera Nayarit CVB.
Thirteen agents from the WestJet Call Center that specialize in groups and incentives were invited and attended a dinner seminar at the Iberostar. WestJet Airlines has strong airlift from Canada that strengthens the Destination, with flights from Calgary, Toronto, Quebec, Ottawa, Saskatoon, and other cities in Canada and the US.
The group of 16 from wholesaler Beach Bum Vacations invited by Iberostar had the opportunity to enjoy this all-inclusive hotel’s amenities in Punta de Mita, but they also were able to experience the laid-back lifestyle of Sayulita. Only top agents from this particular wholesaler were invited on this FAM trip.
Beach Bum Vacations has extensive experience in the weddings, honeymoon and family travel markets, all of which are perfectly aligned with what the Riviera Nayarit has to offer.
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