They foster the integration of businesses related to the service of this sector
With the goal of establishing a space which will analyze the opportunities of medical tourism from a business perspective, as well as defining the strategies, services, and processes required to integrate a value chain and a long-term benefit to this tourist segment and to the country, Coparmex, through its National Tourism Committee will carry out this Wednesday the First National Forum on Medical Tourism.
In this regard the CMQ hospital CEO, Jorge Villanueva Hernandez informed to Vallarta Opina that this region as a whole has a huge potential to attract medical tourists, commenting that U.S. tourists from Canada and Mexico have found an alternative service that is good and affordable, so that more and more people come to private hospitals and clinics.
He said that the most requested treatments are dental, vision correction with laser techniques, orthopedic procedures, gastric bands and transplants.
The topics to be addressed are: The Mexico Brand, Strategies by geographical area, target markets and services, vision and strategy of the Federal Government, integration and synergy opportunities for companies in the tourism sector and the health sector, participation of the State Governments in Medical Tourism and Strategies for the dissemination and marketing in the U.S. and Canada, among others.
He said that during the event of today, a model for promoting medical tourism through Coparmex business centers will be announced, this will allow the integration of different types of companies related to the sector and to drive the development, through a comprehensive vision, designed and monitored by the national Coparmex to assess progress.
A study from the Deloitte consulting company, reveals that 9% of the U.S. population considers the possibility of traveling abroad to perform a medical procedure, representing approximately a 50% savings against the same medical procedure in their own country. Of this market of 30 million Americans, if Mexico could only capture 20%, this would represent an estimated 1,100 million dollars.
He said that Canada and the U.S. have become major exporters of patients for medical tourism, searching various parts of the world for more affordable care and lower waiting times, without sacrificing the quality of hospital services they receive. This migration represented 1 million 621 thousand patients who traveled to different countries looking for savings and a better service.
[readon1 url="http://vallartaopina.net/2013/11/13/vallarta-y-riviera-van-juntos-tambien-por-turismo-medico/"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]
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