The Convention and Visitors Bureaus of the Riviera Nayarit (OVC) and Puerto Vallarta (OCV), materialized in the second week of April a joint tour to promote TUI starts flights to the region from England.
As part of the public relations strategies around promoting "Vallarta-Nayarit" campaign actions were carried out through mass media means Manchester and London.
In chronological order, work began on the 7th of April, when a press conference in London attended by 50 media outlets in the English capital, among them Conde Nast Traveler, Just About Travel, offered Travel And Leisure Magazine to name a few.
The essential part of this meeting was to follow up the new weekly direct flights from London and Manchester to Gustavo Diaz Ordaz Airport
All After the successful conference, the team moved to Manchester where on the 10 and 11 of April conducted a face to face interviews with eight selected media that talk about topics like fashion, health, beauty, business and travel
Among the means that participated is Mancunian Manchester, who has 400 thousand monthly print and 207 thousand unique visits per month to their web site, as well as working with iLoveManchester.com & Heart Essex Radio, who also has 400 thousand unique visits per month.
Another of the media formats with the most had appointments to interview was the specialist journals, whose editions are monthly or bimonthly, its circulation averages around 20 thousand copies, but due to its specialized content, their readers are more select and visit potential.
Although the publications result from this tour will start to leave little to the public, in a summation on the initial impacts that each medium would provide the tourist corridor, are estimated at around two million British, who will be familiar with the developments in Puerto Vallarta and Riviera Nayarit with the resumption of flights of TUI.
[readon1 url="http://notivallarta.com/2014/04/22/vallarta-nayarit-a-la-conquista-del-mercado-ingles/"]Source:notivallarta.com [/readon1]
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