The city of Miami Beach on the weekend broke the Guinness world record for longest-running fashion show, when almost 100 firms participated in the 25-hour catwalk marathon.
Cotton's 24 Hour Runway Show – which was sponsored by Cotton Incorporated, an industry council – which started Friday night at 7 p.m. and ended Saturday at 8 p.m., needed the expertise of more than 50 hair and makeup artists, along with 60 models who displayed more than 1,440 garments, organizers said.
The marketing director for Cotton Inc., Marisa Barlin, who organized the event, said she felt "very emotional" because Miami Beach had "made history" thanks to the holding of this event in the city.
"We have been able to see the chemistry and the good atmosphere that Miami has with this great event. Breaking the Guinness record is something unbelievable, although it was tough, finally we've done it," Barlin said minutes after the show ended.
The fashion show completed the special registration procedures to enable it to officially break the Guinness record for "longest fashion show."
The event took place in the heart of Miami Beach on Ocean Drive and attracted the curiosity of many local residents and tourists who were able to enjoy the show, which was also attended by pop singer Jason Derulo and DJ Trey Smith, the son of actor Will Smith.
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