As consumers rush to stores for Black Friday sales and frantically enter credit card numbers into online checkouts, others are marking the frenzied post-Thanksgiving shopping day as a day to “Buy Nothing.”
International "Buy Nothing Day" falls on the day after American Thanksgiving each year. Celebrated since the 1990s, the day is meant to inspire worldwide action against mass consumerism, according to Adbusters, a not-for-profit anti-consumerism magazine .
"Buy Nothing Day isn’t just about changing your habits for one day it is about rediscovering what it means to live freely," according to Adbusters. "Join millions of us in over 60 countries on November 25, 2016, for Buy Nothing Day and see what it feels like to take a stand against corporate domination."
The magazine encouraged people to organize a credit-card cut up or a zombie walk through a mall to boycott mass spending during the holidays.
On social media, many encouraged people to take a harder look at the things they are purchasing on Black Friday and decide whether they need the products.
Others noted the irony in expressing thanks for everything you have one day, and hours later turning around and trying to get more.