Puebla is one of the Mexican provinces with enormous cultural richness.
Since 2015, the state of Puebla participates in the Denomination of Origin Mezcal although the production of distilled agave beverages is a traditional activity of the Puebla economy since colonial times. Edna Viveros is a lawyer, mezcal lover, the creative mind behind the artisanal mezcal brand Agavesos and president of the Puebla Chapter of the AC Mujeres del Mezcal y Maguey, she is always busy as an organizer of different forums and promoter of mezcal culture.
On the occasion of the celebration of the 160th anniversary of the Battle of the 5th of May, the Ministry of Economy, the state government, the Mexican Embassy in the United States and the Mexican Cultural Institute DC organized last May, the Month of Puebla in Washington, in which different events were held to promote the cultural and gastronomic tradition of Puebla.
Edna Viveros was invited, along with Pascacia Cecilia Jaime Lino, municipal president of Hueyapan and Eloisa Guzman, a Puebla gastronomic entrepreneur based in Maryland, to participate in the "Women from Puebla" conversation. All three are powerful women from Puebla with different life trajectories and leaders in their respective areas. Each of them shared their experiences and challenges overcome, from their own ventures, whether in the production of textile jewelry, culinary delights or distilled beverages.
The Month of Puebla in Washington included a series of events alluding to the state, its people and its emblematic products, such as gastronomic samples, book presentations, film screenings, talks, tastings and mezcal tastings, in which links were established that will make it possible to open channels for the commercial incursion of Puebla products in the U.S. market.
At the end of June 2022, Edna Viveros and the Mezcal and Maguey Women of Puebla participated in the organization of the scientific conferences of the First Regional Congress of Agaves we are and on the road we walk, held at the Technological University of Tehuacán (UTT). In addition to the keynote lectures, presentations and workshops given by academics and researchers who are experts in agaves, mezcals, biodiversity and other related topics, artistic exhibitions, tastings, tours of mezcal factories and agave plantations were organized.
The working groups between institutions, the mezcal producers' association and state institutions reaffirmed their commitment to disseminate and participate in the knowledge generated among agave and mezcal producers in the state of Puebla.
To celebrate the national holidays, the Women of Mezcal and Maguey of Puebla participated in Expomezcal, another opportunity to receive visitors from cities all over Mexico to taste excellent mezcals and enjoy the culture, gastronomy and music during the weekend of September 9 to 11.
Expomezcal featured numerous participating mezcal brands and a very professional set-up sponsored by the Puebla Ministry of Development at the city's Convention Center, where the Agave and Mezcal Forum was also organized, bringing together a dozen academics and researchers to exchange experiences related to the agave-mezcal production chain. There was an exhibition on the traditional mezcal production process and a mezcal brand contest sponsored by chefs and sommeliers. In addition, Puebla's wealth of craftsmanship was represented by a wide range of textiles, ceramics, wood and glass products; and a gastronomic patio with delicious regional food and beverages while musical shows entertained the exhibition evenings.
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