The Riviera Nayarit Convention and Visitors Bureau (CVB), the Bahía de Banderas Hotel and Motel Association (AHMBB), and the Puerto Vallarta Tourism Trust (Fidetur) embarked on a successful 2019 Midwest Tour through three cities in three different states in the US.
This area of the United States comprised of Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, Wisconsin, North Dakota, South Dakota, Kansas, Missouri, and Nebraska has had an atypical winter with lower temperatures than usual, which benefits the flow of tourists to the Puerto Vallarta-Riviera Nayarit as travelers flock to warmer temperatures.
The Promotional Tour visited Chicago, Illinois; Milwaukee, Wisconsin; and St. Louis, Missouri from Tuesday, March 5th through Thursday, March 7th, where they met with more than 140 travel agents and 91 sales agents.
The activities began in Chicago at the Apple Vacations Open House held at the Apple Vacations call center, one of the top wholesalers in the United States. The committee, made up of reps from the Riviera Nayarit CVB and the Puerto Vallarta Fidetur plus hotels from both destinations, had the opportunity to meet with 91 sales agents. Afterwards, they held a seminar for 56 travel agents. This seminar was replicated on March 6th and 7th in Milwaukee and St. Louis, where they trained 95 agents.
This Sales and Marketing effort included the presence of 11 hotels from the Riviera Nayarit. Top area tour operators were also on-hand, including Apple Leisure Group, Delta Vacations, American Airlines Vacations, and All About Tours.
The Midwestern United States is one of the top areas of origin for tourists to the Riviera Nayarit, especially during the winter season. According to data offered by the CVB office of Research and Studies, in 2018 23.23% of the total visitors from the United States originated from this region, for a total of 98 thousand 455 travelers. Illinois was the top Midwest state of origin for tourists to the Riviera Nayarit, with a total of 29,949.
Source: Blog Riviera Nayarit