Travel Agents from Mexico City, Guadalajara and Monterrey get Up-Dated on Puerto Vallarta-Riviera Nayarit

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Puerto Vallarta, Jal. - Travel Agents from Mexico City, Guadalajara and Monterrey received a dynamic training workshop on the distinctiveness and uniqueness that Puerto Vallarta and Riviera Nayarit offer their visitors. This workshop was done in the form of a caravan, as a different way of training those in charge of selling this tourist destination.

Presentations were in the form of ‘trade show-dinner-interactive games-prizes’, with the already well known teamwork of Puerto Vallarta’s Board of Tourism and Riviera Nayarit’s Visitors and Convention Center.

The first workshop was done in Monterrey, with 100 travel agents; the following workshop was the next day in Guadalajara, with a similar number of guests; the closing was in Mexico City with the attendance of 120 agents.

Besides the workshops for travel agents, an Office Training for whole sellers, limited to five hotels, was also offered in Mexico City, where a breakfast with Magnicharters was organized. Training for Interjet’s Call Center was also offered to 100 sale agents.
To change the training dynamics, Procesa Event Management and Incentives Company, was hired to coordinate the caravan in its different aspects; such as stage, preparation of activities, prop up materials, sound system, lighting, sketches for two actors for Puerto Vallarta and Riviera Nayarit’s presentation; among other activities.
Moctezuma Loza, Advertising Coordinator for Board of Tourism, pointed out that with these workshops, Puerto Vallarta introduced a new and fun way of training tourist agents.

“It was stimulating to see travel agents taking notes and participating in competitions; a different way of learning and a good way to demonstrate how to sell our tourist destination using the knowledge acquired at these workshops”, said Loza.

He went on to say that as for the promotional sketch, two actors participated in the presentation of each destination. One of the actors impersonated a new travel agent; he was good and the public could identify with him. The second actor is the owner of a travel agency impersonating an unknown tourist who helps the new travel agent to get to know the destinations by taking an imaginary trip to both areas of the region.

“The information learned in this sketch was the means to participate in the games; it also makes the agents aware of the importance of their jobs as Mexico tourist promoters” Moctezum Loza said.

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