Puerto Vallarta Welcomes 2026 with Record Occupancy and New Tourism Measures

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Vallarta Today Pulse Edition for January 1, 2026 short copy News, Events and Weather

As the sun rises on New Year’s Day, Puerto Vallarta is celebrating a historic start to 2026. With hotel occupancy rates hovering between 95% and 100%, the city has officially solidified its position as one of North America's top five winter destinations.

Vallarta News Highlights
Tourism Tax Takes Effect: Starting today, January 1, 2026, the long-discussed municipal tourism tax for foreign visitors is officially in play. International travelers arriving by air, sea, or land will contribute a fee of approximately 160 pesos ($1.25 UMA) once per year. Revenue is strictly earmarked for public works and tourism infrastructure.

Historic Budget Approved: The City Council has greenlit a record-breaking $3.1 billion peso budget for 2026. Mayor Luis Munguía confirmed that the 500-million-peso increase over last year will prioritize urban modernization, free health clinics, and the permanent maintenance of the city's 700,000-meter bike lane network.

Maritime News: The iconic Marigalante II pirate ship has successfully returned to Banderas Bay following its voyage from Cancún. In other maritime news, a new high-speed ferry route connecting Puerto Vallarta to the Marias Islands UNESCO Biosphere Reserve is scheduled to launch later this month.

Immigration Fee Increases: Expats and long-term residents should note that federal immigration fees have increased significantly today. Temporary residency renewals (1 year) have risen to $11,140 MXN, reflecting a national adjustment in the Federal Fees Law.

Weather Report: A Perfect Start to the Year
Today’s forecast calls for pleasant, "Vallarta-style" winter weather.

Conditions: Mostly cloudy skies with occasional sunny intervals.

Temperature: High of 83°F (28°C); Low of 67°F (19°C).

Humidity: 66%, making for a comfortable day on the water.

Precipitation: 10% chance of a light morning sprinkle.

Evening: A beautiful night for the Malecón with a light breeze from the northwest.

Upcoming Events & Things to Do
First Sunset Festival (Today): Join the local community at Palmares Beach starting at 12:00 PM to celebrate the first sunset of 2026 with live music and a festive atmosphere.

New Year’s Day Buffet: Frida’s in the Romantic Zone is hosting an all-you-can-eat holiday buffet featuring turkey and glazed ham (Reservations: 322-222-5846).

Cirque du Soleil LUDŌ: The immersive theatrical water show continues its run in Nuevo Vallarta with a performance tonight at 8:30 PM.

Olas Altas Farmers' Market: Looking ahead to Saturday, the popular market at Lázaro Cárdenas Park returns from 9:00 AM to 2:00 PM for all your local organic needs.

Art Walk: The Historic Center Art Walk is active tonight—perfect for a post-dinner stroll through the city's best galleries.